Belstaff
Accessories / Apparel / Bags / Shoes
Founded in 1924 by Eli Belovitch and his son in law Harry Grosberg in Staffordshire, Belstaff produced all-weather jackets for motorcyclists, and was the first company to ever use waxed cotton. The...
Founded in 1924 by Eli Belovitch and his son in law Harry Grosberg in Staffordshire, Belstaff produced all-weather jackets for motorcyclists, and was the first company to ever use waxed cotton. The company later created weather-protective jackets for other uses, goggles (primarily for the growing aviation market), gloves and several other garments intended to keep the wearer warm, dry and safe. Belstaff became a subsidiary of James Halstead in 1948–a company also responsible in later years for the success of the Australian brand Driza-Bone. In June 2011, Harry Slatkin along with The Labelux Group, acquired Belstaff. Slatkin assumed the role of Chief Executive Officer and, in July 2011, appointed Martin Cooper as Chief Creative Officer and together, they plan to transform the brand.Brand Details
Founder
Eli Belovitch
Designer
Martin Cooper
from
2011to
2015Delphine Ninous
from
2015to
May 2018Sean Lehnhardt-Moore
from
June 2018to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women, Kids
