Bed Head TIGI
United Kingdom
Hair Care
Linked to urban culture with trends derived from ‘the street’, the Bed Head brand’s ‘pick and mix’ philosophy is synonymous with youth: people bent on enjoying themselves rather than spending hours...
Linked to urban culture with trends derived from ‘the street’, the Bed Head brand’s ‘pick and mix’ philosophy is synonymous with youth: people bent on enjoying themselves rather than spending hours on pampering. A ‘lifestyle’ brand linking to new trends in music, club culture and individualism, Bed Head is popular with hairdressers everywhere, defining the creativity of Anthony Mascolo and the cult following that defines the TIGI® Creative TeamBrand Details
Founder
Gaetano Mascolo
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Men, Women
Bed Head TIGI Latest News
Bed Head TIGI Celebrates 25 Years
Bed Head TIGI celebrated completing 25 Years by launching a new look for its brand identity and releasing six new care and styling products.
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