Bebe
Accessories / Active Wear / Apparel / Bags / Denim / Jewelry / Shoes
Bebe designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the bebe, BEBE SPORT, 2b bebe and bebe outlet brands. Current Chairm...
Bebe designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the bebe, BEBE SPORT, 2b bebe and bebe outlet brands. Current Chairman and Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Over 35 years later, bebe has established itself as one of the top women's retailers having developed the contemporary market for the masses, before a true non-junior ever existed. bebe has forever changed the landscape of the women's retail fashion world. Through an edgy, high-impact, visual advertising campaign using print, outdoor, in-store and direct mail communication, we attract customers who are intrigued by the playfully sensual and evocative imagery of the bebe lifestyle. We also offer a line of merchandise branded with the distinctive bebe logo to increase brand awareness. Within our stores and through bebe.com, we seek to create an upscale, visually-stimulating boutique environment that further enhances the bebe |brand - building customer loyalty and the online shopping experience. Furthermore, we train our stylists to be responsive and knowledgeable, reflecting the bebe image in every interaction.Brand Details
Founder
Manny Mashouf
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
Bebe Financial Report 2023
Last fiscal year ended on July 04, 2020