BCBGeneration
Apparel
BCBGeneration is a lifestyle brand inspired by the youthful spirit and creative sensibility of today’s quirky girl. A sister brand of BCBGMAXAZRIA In August 2017 Marquee Brands LLC announced tha...
BCBGeneration is a lifestyle brand inspired by the youthful spirit and creative sensibility of today’s quirky girl. A sister brand of BCBGMAXAZRIA In August 2017 Marquee Brands LLC announced that it has acquired the entire portfolio of brands from BCBG Max Azria Global Holdings, LLC including the BCBGMAXAZRIA, BCBGeneration and Herve Leger brands.Brand Details
Founder
Joyce Azria
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women
BCBGeneration Latest News
BCBG licenses bought back by Marquee Brands
Marquee Brands has bought back licenses for BCBG Max Azria and BCBGeneration to launch the Marquee-Direct platform.https://fashionbi.com/insights/marketing-research/fashion-e-commerce-market
The financial data for this brand is limited.
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