BCBG Max Azria
Accessories / Apparel / Bags / Fragrance / Jewelry
Reinforcing BCBGMAXAZRIA as a premier American fashion brand, Max and Lubov Azria successfully launched the collection on the runway for the first time during New York's Fall 1996 Fashion Week. The...
Reinforcing BCBGMAXAZRIA as a premier American fashion brand, Max and Lubov Azria successfully launched the collection on the runway for the first time during New York's Fall 1996 Fashion Week. The following season, The New York Times hailed, "Mr. Azria imbued his collection with worldly élan." In August 2017 Marquee Brands LLC announced that it has acquired the entire portfolio of brands from BCBG Max Azria Global Holdings, LLC including the BCBGMAXAZRIA, BCBGeneration and Herve Leger brands.Brand Details
Founder
Max Azria
Designer
Max Azria
from
1989to
PresentLubov Azria
from
1996to
PresentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
BCBG Max Azria Latest News
BCBG licenses bought back by Marquee Brands
Marquee Brands has bought back licenses for BCBG Max Azria and BCBGeneration to launch the Marquee-Direct platform.https://fashionbi.com/insights/marketing-research/fashion-e-commerce-market