Baume & Mercier
Watches
Of all the great names in the Swiss watch industry, Baume & Mercier has one of the most remarkable histories. Pursuing a passionate vocation since 1830, Baume & Mercier has a proud track record of...
Of all the great names in the Swiss watch industry, Baume & Mercier has one of the most remarkable histories. Pursuing a passionate vocation since 1830, Baume & Mercier has a proud track record of refined complications, visionary innovations and producing watches that consistently embody an ideal of excellence and affordable luxury. Building on prestige and legitimacy steadily acquired over decades, Baume & Mercier continues to make its mark on watchmaking while remaining in close touch with the public that has made it so successful. 2011 heralds a new chapter representing a logical next step in the evolution of a brand consistently in sync with its times. Leveraging tradition in a contemporary and future-oriented manner, Baume & Mercier models are naturally geared to a lifestyle environment.Brand Details
Founder
Paul Mercier
Brand Strategy
Market segment
Luxury
Core business
Watches
Targets
Men, Women
