Badgley Mischka
Accessories / Apparel / Bags / Jewelry / Shoes / Swimwear
James Mischka began at Rice University as a bio-medical engineering major and ultimately graduated with degrees in art history and managerial studies in 1985. Badgley and Mischka met at Parsons Sch...
James Mischka began at Rice University as a bio-medical engineering major and ultimately graduated with degrees in art history and managerial studies in 1985. Badgley and Mischka met at Parsons School of Design in Manhattan, and found a common vision. The two launched the label Badgley Mischka in 1988, though their bridal business launched in 1993. Badgley and Mischka are partners in life and business. Their clothes have been worn by many celebrities, including Oprah Winfrey, Melissa Etheridge, and Tammy Lynn Michaels. Badgley Mischka's looks are described as "red-carpet-destined evening wear" but generally produced with lighter fabrics and less construction. They are also known for fragrance, handbags, shoes and eyewear. In September 2006, Badgley Mischka announced that Sharon Stone would replace Mary-Kate and Ashley Olsen as spokesperson and in August 2007, it was announced that Teri Hatcher will be in the Fall 2007 campaign. Badgley Mischka is also responsible for designing the second wedding dress worn by Kristin Davis as Charlotte York on Sex and the City. The Badgley Mischka line is available at Bloomingdales, Nordstrom, Saks Fifth Avenue and Bergdorf Goodman and two boutiques in West Hollywood and Palm Beach. Their flagship Rodeo Dr. store opened in 2010. There is a small section of Badgley Mischka in House of Fraser in Westfield Shopping Centre, London.Brand Details
Founder
James Mischka
Designer
Mark Badgley
from
1988to
currentJames Mischka
from
1988to
currentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
