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In the era of the digital age new trends are emerging every day. Therefore the founders of Axel Arigato wanted to create a new brand that was adapted to this era. Cutting edge design mixed wit...
In the era of the digital age new trends are emerging every day. Therefore the founders of Axel Arigato wanted to create a new brand that was adapted to this era. Cutting edge design mixed with a sense of ease and authenticity are reflected in our new styles presented every week. Using the very best materials confirms our passion. We believe that shoes are the way for people to express who they truly are and should be selected before any other part of the outfit. Creative director Axel has been designing since his teens. He has travelled the world for decades, experiencing different cultures and working in diverse industries. Always drawn to the fashion industry, Axel decided the consumer market was now ready for his vision. It was time start a brand that would bear his name. Wanting to remain anonymous, Axel started the company together with two business partners, Max Svardh and Albin Johansson. Both have extensive experience within e-commerce and fashion. Axel will focus on creating, and will remain in his hometown of Paris. However, company operations will be headquartered in SwedenBrand Details
Founder
Axel
Brand Strategy
Market segment
Bridge
Core business
Shoes
Targets
Men, Women
Last fiscal year ended on December 31, 2022
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