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Aveda is the maker of plant-derived hair care, skin care, make-up and lifestyle products. Founded in 1978, Aveda provides beauty professionals and consumers with high performance, botanicall...
Aveda is the maker of plant-derived hair care, skin care, make-up and lifestyle products. Founded in 1978, Aveda provides beauty professionals and consumers with high performance, botanically-based products while conducting business in an environmentally sustainable manner. Aveda is committed to furthering ideas and activities that cultivate a sustainable economy and culture. "Our mission at aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. at aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world". Headquartered in Blaine, Minnesota, Aveda manufactures professional plant-based hair care, skin care, make-up and lifestyle products, available in 29 countries around the world.Brand Details
Founder
Horst Rechelbacher
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Men, Women
Last fiscal year ended on December 31, 2022
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