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Avant Toi Cashmere, founded by Liapull production group in 1994, is immediately distinguished by an aesthetic research strongly inspired by the world of art. Thanks to the eclectic taste and artist...
Avant Toi Cashmere, founded by Liapull production group in 1994, is immediately distinguished by an aesthetic research strongly inspired by the world of art. Thanks to the eclectic taste and artistic capability of the of the creative director Mirko Ghignone, the brand excels and has revolutionized the world of cashmere. The core values of the Avant Toi universe are expressed in the constant research into precious yarn such as cashmere and silk, and also in the label's refined style conferring a sophisticated and trendy aspect to each garment - making them unforgettable must-have items. In the Avant Toi line one of a kind creations are brought to life through original and innovative treatments, which rise high the standard of know-how and passion typical of the artisan tradition of Made in Italy. Destroyed, smoked or flocked treatments are only a few of the countless distinctive features of Avant Toi, creating unique men's and women's collections. The solidity guaranteed by the tradition of Liapull company, allied to the technology and modernity of Avant Toi style, makes this line the reply to the ever demanding public's search for new ideas.Brand Details
Founder
Mirko Ghignone
Designer
Mirko Ghignone
from
1994to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
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