Auslese
Hair Care / Skin Care
Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicat...
Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service and superior products, Shiseido’s mission is to identify new, richer sources of value and use them to create beauty in the lives and cultures of those it serves. Auslese by Shiseido is a total series of hair care and skincare products for men who enjoy sophisticated and stylish fashion.Brand Details
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Men
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