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Auralee’s values are inscribed in a true sense of modernity and purpose : Authenticity rhymes with clarity of design; calm elegance aligns with gentle formality; comfort is balanced by sensitive so...
Auralee’s values are inscribed in a true sense of modernity and purpose : Authenticity rhymes with clarity of design; calm elegance aligns with gentle formality; comfort is balanced by sensitive sophistication. Auralee means “ The Lands That Lights Up”. Trends may come and go—what stays is personal style. Timeless yet rooted in the moment, Auralee’s collections provide real clothes for an elegant, effortless yet functional way of dressing. Pure silhouettes are beautifully cut and impeccably constructed. Long-lasting, high-quality wardrobe staples are designed to enhance its wearers individuality, convey a relaxed simplicity, elevated and tinged with a sensitive, sophisticated edge.Brand Details
Founder
Ryota Iwai
Brand Strategy
Market segment
Diffusion
Core business
Apparel
Targets
Men, Women
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