Athleta
Accessories / Active Wear / Apparel / Bags / Jewelry / Shoes / Swimwear / Underwear & Lingerie
In Athleta, the design is the ultimate performance apparel and gear for every active woman, from the weekend warrior to the committed yogini to the fiercely driven competitive athlete. And as women...
In Athleta, the design is the ultimate performance apparel and gear for every active woman, from the weekend warrior to the committed yogini to the fiercely driven competitive athlete. And as women athletes, we road-test, court-test and water-test everything ourselves to be sure each item we offer features the perfect balance: performance and style. Founded: 1998 Acquired by Gap Inc.: 2008Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Active Wear
Targets
Women
Athleta Latest News
Athela's Train
Athleta drops a new line for intense workouts, dubbed Train, that highlights innovation and the label's mission to empower women.
Athleta is Getting Featured on Gap UK Website
Gap Inc. is showcasing the products of its brands Athleta and Banana Republic on its website in the UK.
Athleta to be sold in 135 REI stores
Gap-owned company Athleta expanding its partnership with REI to attract a new set of customers.
Athleta parent company Gap Inc 4Q in 2020
Athleta parent company Gap Inc 4Q in 2020, delivered over $6billion in sales online, reflecting 54% annual sales growth.surpassed $1 billion in sales at Athleta with 16% annual sales growth.
Athleta Financial Report 2023
Last fiscal year ended on February 03, 2024