Artistry
Make-up / Man Care / Skin Care / Sun Care
The heritage of the ARTISTRY brand started in the 1950’s with an adventurous and entrepreneurial husband and wife team. In the spirit of this revolutionary decade, the founders explored the world, ...
The heritage of the ARTISTRY brand started in the 1950’s with an adventurous and entrepreneurial husband and wife team. In the spirit of this revolutionary decade, the founders explored the world, going beyond boundaries to bring together science, nutrition, art and geography to inspire revolutionary beauty breakthroughs. With the conviction that every woman could be her own work of art, their mission was to enable strong yet elegant, independent yet extraordinarily feminine women to take their beauty to its highest level. Today, and for over 50 years, ARTISTRY has taken the lead with the most scientifically superior and advanced beauty solutions, making it one of the world’s top five, largest selling, premium skincare brands. ARTISTRY constantly pushes the boundaries of beauty, through three key pillars—Discovery, Imagination and Invention. This is Forward Beauty. Discovery We search the ends of the earth to discover nature’s precious ingredients and best-kept secrets. Imagination Imagining the future of beauty, our global network of scientists exchange ground-breaking ideas, as our trend-seekers forecast and influence what’s next in beauty. Invention Our invention of tomorrow’s technologies today, always putting performance first, moves us ahead with the most scientifically advanced beauty solutions.Brand Details
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Men, Women
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