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Designed to meet the most demanding requirements, Ar457 fuses excellence and innovation in a prestige professional line where high concentrations of Premium Argan oil and natural active ingredients...
Designed to meet the most demanding requirements, Ar457 fuses excellence and innovation in a prestige professional line where high concentrations of Premium Argan oil and natural active ingredients work in synergy to provide the skin with unparalleled results and efficacy whilst ensuring an outstanding sensorial experience. The name stands for: 4 tocopherols, natural antioxidants that prevent the skin’s ageing process and the formation of wrinkles; 5 phytosterols that revitalize the skin and regenerate cells; 7 biomolecules with healing, filtering, revitalizing, protective and disinfectant properties. In France and Internationally, ar457 is distributed through a selection of very high end partners including Palaces & Spas (Four Seasons George V, Le Bristol, Hôtel du Palais Imperial Spa etc.) as well as beauty stores and prestige department stores (Excelsior Milano, Beautymind Beautystores, Crème de la Crème etc.).Brand Details
Brand Strategy
Market segment
Luxury
Core business
Beauty
Targets
Women
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