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Aomi is a conversational luxury brand, focusing on design and attention to detail with emphasis on tailoring, confident silhouettes and fabric development with techniques and craftsmanship inspired...
Aomi is a conversational luxury brand, focusing on design and attention to detail with emphasis on tailoring, confident silhouettes and fabric development with techniques and craftsmanship inspired by our eastern heritage. Aomi was developed with a conscious need for representation and reinterpretation of culture with no bounds. The focus lies in finding a place in the global movement without letting go of the unique aspects that identify us. Aomi is an invitation to come together and celebrate the complexities of both our likeness and our differences. Our collections are produced in limited pieces with a sustainable approach to design and development, focusing on artisanal practices. Aomi is mindfully conceptualised and crafted in Pakistan.Brand Details
Founder
Radhika Jumani
Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
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