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Anti Social Social Club (ASSC) is a Los Angeles-based streetwear brand founded in 2015 by Neek Lurk. Known for its minimalist yet bold designs, ASSC gained popularity through its signature wavy tex...
Anti Social Social Club (ASSC) is a Los Angeles-based streetwear brand founded in 2015 by Neek Lurk. Known for its minimalist yet bold designs, ASSC gained popularity through its signature wavy text logo, pastel color palettes, and limited-edition drops. The brand embodies themes of isolation, internet culture, and emotional expression, resonating with a youth-driven audience. ASSC has collaborated with major brands like Nike, Playboy, Hello Kitty, and BAPE, cementing its status as a cult favorite in the streetwear scene.Brand Details
Founder
Neek Lurk
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
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