Anita Dongre
Accessories / Apparel / Bridalwear / Jewelry
Founded in 1995 by Anita Dongre, Meena Sehra and Mukesh Sawlani, House of Anita Dongre Limited is one of India’s leading fashion houses today. The company owns and operates three brands with extrem...
Founded in 1995 by Anita Dongre, Meena Sehra and Mukesh Sawlani, House of Anita Dongre Limited is one of India’s leading fashion houses today. The company owns and operates three brands with extremely distinct identities. AND with its line of chic, contemporary western-wear for women, Global Desi – a young, free-spirited, vibrant line of boho-chic ensembles and the Anita Dongre label offering breathtaking, curated looks in bridal, couture, pret, menswear and handcrafted jadau jewellery (Pinkcity). House of Anita Dongre has a widespread reach that extends not just across the country, but beyond borders as well. In India, the network includes 286 exclusive brand stores and around 789 multi-brand large format stores, taking it to a total of 1075 points of sale in over 114 cities. Globally, House of Anita Dongre has established its presence in New York and Mauritius. House of Anita Dongre has a workforce of more than 2800 associates. It is the first fashion house of the country in which a leading private Equity firm-General Atlantic has made an investment. Following the successes of 2013 were the landmark achievements of 2015. In March 2015, Milind Sarwate, Former Marico Group CFO, joined the board as an Independent Director. In April 2015, the company shifted its design headquarters to the serene, green hills of Rabale in Navi Mumbai. The ergonomically-designed, earth-friendly building is a reflection of everything that the company stands for and believes in. Recently, HOAD launched a beautiful new label, Anita Dongre Grassroot, which seeks to revive the heirloom craft traditions of India and fashion them into contemporary tales. With its motto of ‘revive-empower-sustain’, this is a tribute to the hands of history. Over the years, HOAD has grown from strength to strength - embracing change, redefining fashion, setting trends and making a difference.Brand Details
Founder
Anita Dongre, Meena Sehra and Mukesh Sawlani
Designer
Anita Dongre
from
1995to
PresentBrand Strategy
Market segment
Luxury
Core business
Apparel
Targets
Men, Women
Anita Dongre Latest News
Anita Dongre and Bemberg
Anita Dongre joins hands with Bemberg to launch a sustainable womenswear capsule collection, titled Azure.
Anita Dongre Raises Funds for Elephant Conservation
With its recent Rewild '23 show in Jaipur, Anita Dongre aimed to raise awareness and collect funds for elephant conservation.
Anita Dongre opens a new store in Ahmedabad
Anita Dongre opens a new flagship store in Ahmedabad, offering clothing, bags and accessories, footwear, and jewellery.
House of Anita Dongre, launches vegan luxury accessories
House of Anita Dongre has launched a line of plastic-free, biodegradable vegan luxury handbags and belts.
Anita Dongre Financial Report
Last fiscal year ended on December 31, 2022
