And Wander
Accessories / Active Wear / Apparel / Bags / Shoes
Founded in 2011 by two designers, Ikeuchi Keita and Mori Mihoko, who wanted to "enjoy fashion in the mountains and nature just as much as in the city," the brand creates products that combine a sti...
Founded in 2011 by two designers, Ikeuchi Keita and Mori Mihoko, who wanted to "enjoy fashion in the mountains and nature just as much as in the city," the brand creates products that combine a stimulating sense of fashion with practical functionality as outdoor wear. The products are based on the joy they experienced while hiking in the mountains, and feature durable, lightweight materials that protect from wind and rain, and coloring that blends in with the mountains but gives a fresh impression in the city. The products are designed with comfortable cutting and practical details that are backed up by field testing both in Japan and abroad.Brand Details
Founder
Ikeuchi Keita and Mori Mihoko
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men
The financial data for this brand is limited.
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