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Instinctive and curious, he sought his inspiration in the streets of the world. He surrounded himself with a team of designers and reinvented the Basics. He renewed T-shirts that are now part and p...
Instinctive and curious, he sought his inspiration in the streets of the world. He surrounded himself with a team of designers and reinvented the Basics. He renewed T-shirts that are now part and parcel of and women´s wardrobe.Brand Details
Founder
Mikael Azoulay
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
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