Alterna
Hair Care
Since 1997, Alterna has pioneered luxury haircare. Whatever your haircare need, we believe that you shouldn't have to choose between clinically-proven, salon-tested results & natural, good-for-you ...
Since 1997, Alterna has pioneered luxury haircare. Whatever your haircare need, we believe that you shouldn't have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That's why our products are: Pure. Proven. Professional. Alterna's natural luxury products nourish the hair and the planet. Our formulas blend organic, fair-trade compliant, eco-certified, sustainable ingredients whenever possible and are free of sulfates, parabens, gluten, TEA, DEA, PABA, paraffin, phthalates, petrolatum, mineral oil, synthetic dyes, and sodium chloride. In order to reduce our carbon footprint, our packaging uses recyclable materials, post-consumer waste, FSC-Certified paper, and soy ink whenever possible.Brand Details
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Men, Women
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