AlphaTauri
Apparel
AlphaTauri is a fashion brand founded in 2016 as a brand extension of Red Bull into the fashion industry. The brand is named after the Alpha Tauri star, and pays tribute to the founding company, Re...
AlphaTauri is a fashion brand founded in 2016 as a brand extension of Red Bull into the fashion industry. The brand is named after the Alpha Tauri star, and pays tribute to the founding company, Red Bull. Its headquarters are in Salzburg, Austria.Brand Details
Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
AlphaTauri Latest News
FIA Names AlphaTauri as its Clothing Partner
AlphaTauri signs a three-year agreement as the first official Clothing Partner for FIA. It will be equipping the staff with necessary accessories and apparel.
AlphaTauri Financial Report
Last fiscal year ended on December 31, 2022