Alexandre Herchcovitch
Apparel
Alexandre Herchcovitch is a designer who is able to transform classic into modern, simple into glamorous, easy into complex. His designs have been sent down the runways of New York, Paris, London a...
Alexandre Herchcovitch is a designer who is able to transform classic into modern, simple into glamorous, easy into complex. His designs have been sent down the runways of New York, Paris, London and São Paulo Fashion Weeks. Best known for avant-garde designs and eclectic prints, his trademark skulls became an icon of Brazilian youth in the nineties. Changing the way the world thinks about Brazilian fashion, coupled with his new Japanese store and concessions in New York, Herchcovitch is fast becoming a big and serious name in the fashion world.Brand Details
Founder
Alexandre Herchcovitch
Designer
Alexandre Herchcovitch
from
2005to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
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