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According to the Albolene® Take It Off survey*, 73% of American women wear makeup, however, 40% of them report that they sometimes don’t bother to wash it off before bed. Mistakenly, 12% believe th...
According to the Albolene® Take It Off survey*, 73% of American women wear makeup, however, 40% of them report that they sometimes don’t bother to wash it off before bed. Mistakenly, 12% believe that they don’t always have to wash their face at night because their makeup wears off during the day. Not true, say beauty experts, who emphasize that taking makeup off properly is just as important as the care you take to put it on. Albolene is a one-step makeup remover and moisturizer that will keep skin smooth, soft and younger looking. Clinical studies demonstrate that it removes makeup and moisturizes skin better than the leading makeup remover brands.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
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