Akademiks
Accessories / Apparel / Denim
Akademiks (an intentional misspelling of "academics") is an American brand of urban clothing popular with devotees of hip hop music. The label was founded by two brothers, Donwan and Emmett Harrell...
Akademiks (an intentional misspelling of "academics") is an American brand of urban clothing popular with devotees of hip hop music. The label was founded by two brothers, Donwan and Emmett Harrell, along with another group of partners. Akademiks was popularized in 2001 by Brooklyn rapper Fabolous whose lyrical content advertised the brand. He also wore an akademiks velour on the inside cover of his debut album Ghetto Fabolous. Akademiks has gained popularity in the clothing industry due to the number of celebrities who wear the brand's PRPS jeans, such as rappers Dizzee Rascal and 50 Cent . The name Akademiks is spelled akdmks, or occasionally AKS, on many of the company's garments. Some apparel also bears the Akademiks "A.S.A.P." insignia, standing for "Akdmks Small Arms Patrol".Brand Details
Founder
Emmett Harrell
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
The financial data for this brand is limited.
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