Ajio
India
Accessories / Active Wear / Apparel / Baby Care / Bags / Denim / Jewelry / Shoes / Underwear & Lingerie
AJIO, a fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative and is the ultimate fashion destination for styles that are handpicked, on trend and at prices that are the bes...
AJIO, a fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative and is the ultimate fashion destination for styles that are handpicked, on trend and at prices that are the best you’ll find anywhere. Celebrating fearlessness and uniqueness, Ajio is constantly looking to bring a fresh, current and accessible perspective to personal style. At the heart of it all, Ajio’s philosophy and initiatives point to one simple truth – inclusivity and acceptance as the only way to make our society a little more humane. And along the way, just a little more stylish, whether it’s through creating capsule collections that make putting together great looks easy, making exclusive international brands available in one place, reviving India’s rich textile heritage through the Indie collection or making great style an easy purchase through the in-house brand AJIO Own. With the advanced internet infrastructure built by JIO and a robust physical retail business built by Reliance Retail, we’re creating a differentiated e-commerce model for India through AJIO. This model will entail seamless integration of online and offline models while innovating across superior customer experience, delivery services and payment ecosystem. The AJIO app is available for download on the Apple App Store & Google Play.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
Ajio Latest News
Timberland Makes a Return Through Ajio
Timberland is coming back to the Indian market in partnership with the Retiance e-retailer platform Ajio. The brand's products are featured in Ajio's online space.
AJIO x Heeramandi
AJIO drops an exclusive collection of around 250 ethnic styles based on the Netflix series, Heeramandi.
Ajio Luxe Wkend
Ajio conducted an Ajio Luxe Wkend participated by over 250 brands over the sectors of jewellery, fashion, art, beauty, and automotive.
Scammers Use Ajio's Logo
Delhi High Court has ordered the cyber cell to investigate the large-scale scam of fake AJIO scratch cards worth INR 5k to 1 million.
The financial data for this brand is limited.
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