8IGHT SECONDS
Accessories / Apparel / Bags / Denim / Shoes / Underwear & Lingerie
“8 Seconds” reflects Cheil Industries’ ambition and goal to respond to the needs and wants of consumers’ rapidly changing lifestyles and fashion trends, generating and catering to the demands of la...
“8 Seconds” reflects Cheil Industries’ ambition and goal to respond to the needs and wants of consumers’ rapidly changing lifestyles and fashion trends, generating and catering to the demands of latest fashion trends. Japanese educator Makoto Shichida discovered that it takes 8 Seconds for people to realize their new present situation as well as become acquainted with new people. The company intends to captivate consumers’ minds and attention with its design and products in just eight seconds. The Arabic numeral ‘8,’ when laid sideways, becomes a symbol for infinity (∞). This possesses the brand’s ambition to reveal its wearers’ infinite potential and charm. Mainly targeting a youthful audience in their 20s and 30s, 8 Seconds will feature products in five main categories: men’s wear, women’s wear, denim collection, lounge wear, and fashion accessories. 8 Seconds is a brand of SPA and concept stores, aspiring to become a total fashion brand, providing all the fashion-related goods and services ranging from men’s wear to casual wear. Cheil Industries intends to transform 8 Seconds into a global brand, based on its global outsourcing and sales infrastructure the company has built over the decades. The first overseas operation of the brand will begin in China. Just as the hallyu (“Korean Wave”) is sweeping across various nations around the world, Korean fashion will lead the next phase of international fashion and trends, as Cheil Industries busily creates a comprehensive global network and system for 8 Seconds.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
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