2ND DAY
Accessories / Apparel / Denim
DAY BIRGER ET MIKKELSEN’s 2 ND DAY is the younger sister to Main Line, rooted in fashion denim and jeans. Urban, street chic and daring, 2 ND DAY is all about being an independent young woman in a ...
DAY BIRGER ET MIKKELSEN’s 2 ND DAY is the younger sister to Main Line, rooted in fashion denim and jeans. Urban, street chic and daring, 2 ND DAY is all about being an independent young woman in a cosmopolitan city. Strong, self-confident and determined to define your own destiny and identity. 2 ND DAY is where you’ll find sexy, edgy separates where the concept of cool rules. The collection is built around a jeans and denim lifestyle, including everything else you need to dress up or down, from blazers, jerseys and t-shirts to a range of accessories.Brand Details
Founder
Keld Mikkelsen
Designer
Keld Mikkelsen
from
1997to
PresentBrand Strategy
Market segment
Diffusion
Core business
Apparel
Targets
Women
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