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Craftsmanship lies at the heart of 11.11 / eleven eleven. Renowned for its use of indigenous cotton and 100% natural dyes, the label uses heritage techniques such as hand spinning, hand loom weavin...
Craftsmanship lies at the heart of 11.11 / eleven eleven. Renowned for its use of indigenous cotton and 100% natural dyes, the label uses heritage techniques such as hand spinning, hand loom weaving, hand painting, miniature tie-dyeing, and quilting. The label maintains its unique handmade vision by departing from mainstream manufacturing, producing small batch slow-made clothing in collaboration with groups of artisans located all across India.Brand Details
Founder
Shani Himanshu & Mia Morikawa
Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
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