Under Armour
Accessories / Apparel / Bags / Shoes / Underwear & Lingerie
It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regula...
It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance. The mission is to make all athletes better through passion,design and the relentless pursuit of innovation. Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes. Under Armour's mission is to provide the world with technically advanced products engineered with our superior fabric construction, exclusive moisture management, and proven innovation. Every Under Armour product is doing something for you; it's making you better.Brand Details
Founder
Kevin Plank
Brand Strategy
Market segment
Mass Market
Core business
Active Wear
Targets
Men, Women, Kids
Under Armour Latest News
Under Armour to launch NFTs inspired by NBA superstar Ste...
Under Armour Curry Brand has rolled out non-fungible tokens (NFTs) as a way of recognizing every three-point shot made by NBA player Stephen Curry in the forthcoming playoff games.
Under Armour margins diminish
Under Armour margins diminish due to COVID related supply chain disruptions
Under Armour open a huge store in Edmonton
Under Armour open a huge store in Edmonton called Under Armour Brand House
Online sales improve for Under Armour
Online sales improve for Under Armour, along with strong Asia Pacific sales.
Under Armour Financial Report 2023
Last fiscal year ended on December 31, 2021
