Tissot
Watches
Tissot, with its signature 'Innovators by Tradition', has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world's larges...
Tissot, with its signature 'Innovators by Tradition', has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world's largest watch producer and distributor. The company has always had its home in the Swiss watchmaking town of Le Locle in the Jura Mountains but now also has a presence in 160 countries. The Tissot innovation leadership is enabled by the development of high-tech products, special materials and advanced functionality. With a broader, more versatile range of high-quality timepieces at an attractive price than any other Swiss watch brand, Tissot also expresses its commitment to making excellence accessible. As official timekeeper and partner of FIBA, AFL, MotoGP™, FIM Superbike and the World Championships of cycling, fencing and ice hockey, Tissot is committed to respecting tradition, underlining its core values of performance, precision and setting new standards.Brand Details
Founder
Charles-Émile Tissot
Brand Strategy
Market segment
Premium
Core business
Watches
Targets
Men, Women
Tissot Latest News
Tissot Faces Double-digit Increase in Sales
Tissot records double-digit growth in sales with its sporty youth-driven promotion.
Tissot's Futuristic Visit to Past
Tissot announces the addition of a new model in the PRX collection - a nostalgic PRX with a digital display from the 70s.
Marcus Smith is the new brand ambassador for Tissot
English Rugby Player Marcus Smith has been made the new brand ambassador for Tissot.
Tissot with MotoGP
MotoGP has announced the extension of its partnership with Tissot. The Swiss watchmaker will be the title sponsor to all the sprint events in 2023, the official timekeeper and name Enea Bastianini as the brand ambassador.
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