The North Face
Accessories / Active Wear / Apparel / Bags / Shoes
The North Face, Inc. is an American outdoor product company specializing in outerwear, fleece, coats, shirts, footwear, and equipment such as backpacks, tents, and sleeping bags. Its wilderness chi...
The North Face, Inc. is an American outdoor product company specializing in outerwear, fleece, coats, shirts, footwear, and equipment such as backpacks, tents, and sleeping bags. Its wilderness chic clothing and equipment lines are catered towards college students, climbers, mountaineers, skiers, snowboarders, hikers, and endurance athletes. The company sponsors professional athletes from the worlds of running, climbing, skiing and snowboarding. The North Face brand was established in 1968 by Douglas Tompkins and Kenneth "Hap" Klopp, in San Francisco who renamed a San Francisco climbing equipment retail store they'd founded two years earlier. The north face of a mountain in the northern hemisphere is generally the coldest, iciest and most formidable route to climb. For a time the store offered only highly selected merchandize targeted to climbers and backpackers. By the 1980s, skiwear was added, followed by camping equipment. Today, The North Face is a wholly owned subsidiary of the VF Corporation. Its headquarters is in Alameda, California, co-located with its corporate sibling, JanSport. In 2007, JanSport was the world's largest backpack maker; combined, the two manufactured nearly half of all small backpacks sold in the United States.Brand Details
Founder
Kenneth "Hap" Klopp
Brand Strategy
Market segment
Bridge
Core business
Active Wear
Targets
Men, Women, Kids
The North Face Latest News
The North Face Gets Backlashed for Brave Trials
The North Face gets a boycott call for its sponsored leadership summer camp for LGBTQ+ teens between the ages of 12 and 18 for allegedly encouraging 12-year-olds to perform in drag.
New Steep Tech RMST Capsule from The North Face
The North Face lets out its fourth edition in the Steep Tech RMST series with similar designs from 1991 which summarised Scot Schmidt’s Freeskiing approach.
The North Face with Undercover
The North Face and Undercover come together for a FW23-24 capsule collection, SOUKUU.
The North Face with Comme des Garçons
The North Face and Comme des Garçons unleash their new collection of clothing and accessories with the tagline - "Wear Your Freedom."
The North Face Financial Report 2023
Last fiscal year ended on March 31, 2023
