Tag Heuer
Accessories / Bags / Jewelry / Watches
TAG Heuer S.A. a combination of Techniques d'Avant Garde and the surname Heuer, designs, manufactures and markets luxury TAG Heuer-branded watches, chronographs and fashion accessories and markets ...
TAG Heuer S.A. a combination of Techniques d'Avant Garde and the surname Heuer, designs, manufactures and markets luxury TAG Heuer-branded watches, chronographs and fashion accessories and markets Swiss luxury TAG Heuer-branded eyewear and mobile phones manufactured under license by other companies. TAG Heuer traces its roots to the 1860 foundation of Uhrenmanufaktur Heuer AG by Edouard Heuer in St-Imier, Switzerland. The company was purchased by TAG Group (Holdings) S.A. in 1985 and the Heuer brand became TAG Heuer. In 1999, TAG Group sold TAG Heuer to French luxury goods conglomerate LVMH Moët Hennessy • Louis Vuitton. Notable wearers and brand endorsers of TAG watches include Barack Obama, Lewis Hamilton, Leonardo DiCaprio, Tiger Woods, Brad Pitt, Shah Rukh Khan, and Maria Sharapova.Brand Details
Founder
Edouard Heuer
Brand Strategy
Market segment
Luxury
Core business
Watches
Targets
Men, Women
Tag Heuer Latest News
TAG Heuer and Time+Tide
TAG Heuer and Time+Tide are coming together to launch a collaborative timepiece, the brand-new Aquaracer Solargraph "Sundowner" for daily wear.
Tag Heuer Pays Homage to Porsche 963
Tag Heuer infuses the Carrera Chronograph with Porsche 963 to launch a limited-edition watch to pay tribute to the racing car.
Tag Heuer Gets Ready for the Dragon Year
Prior to the next Lunar New Year, Tag Heuer has come up with special-edition watches bearing the dragon motif.
TAG Heuer and Porshce Teams Up
Tag Heuer's Carrera partners with Porsche 911 to celebrate their 60th anniversary by unveiling a Carrera Chronosprint x Porsche.
Tag Heuer Financial Report 2023
Last fiscal year ended on December 31, 2021
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