Swarovski
Accessories / Bags / Jewelry / Watches
Swarovski is the brand name for a range of cut lead glass ('crystal') and related products produced by Daniel Swarovski Corporation AG of Wattens, Austria. The company is split into two major indus...
Swarovski is the brand name for a range of cut lead glass ('crystal') and related products produced by Daniel Swarovski Corporation AG of Wattens, Austria. The company is split into two major industry areas, the Swarovski Kristall business unit that primarily works with design crystals and the Tyrolit Schleifmittel business unit that manufactures related tooling and machinery.Brand Details
Founder
Daniel Swarovski
Designer
Nathalie Colin
from
2006to
March 2020Giovanna Battaglia Engelbert
from
June 2020to
PresentBrand Strategy
Market segment
Premium
Core business
Jewelry
Targets
Men, Women, Kids
Swarovski Latest News
Swarovski Holiday 2024 ft.Ariana Grande
Swarovski launched its musical retro club-style Holiday 2024 campaign, titled 'Party of Dreams,' with its global brand ambassador Ariana Grande.
Swarovski Nigeria Opens New Store in Lagos
Swarovski Nigeria has built a strong base in Lagos with the launch of the new store at Palms Lekki. It has also hired the influencers Efe Irele and Enioluwa Adeoluwa as its brand ambassadors.
Swarovski x Marvel
Swarovski and Marvel are partnering again to release their Spring/Summer 2024 collection of crystal-embellished superhero and villain figurines.
Swarovski Sets up New Flagship in New York
Swarovski has launched its largest flagship on Fifth Avenue in New York.
Swarovski Financial Report 2023
Last fiscal year ended on December 31, 2022
