Rado
Watches
Rado is a Swiss luxury manufacturer of watches, with headquarters in Lengnau, Switzerland. It is noted for its use of scratch-proof materials, a field in which it is considered a pioneer. Today the...
Rado is a Swiss luxury manufacturer of watches, with headquarters in Lengnau, Switzerland. It is noted for its use of scratch-proof materials, a field in which it is considered a pioneer. Today the company produces about half a million watches a year with a staff of about 470 in total. Rado's watches are obtainable in more than 150 countries, at over 5900 points of sale. The most important markets are Southeast Asia, Japan, China, Middle East as well as countries within Europe (Switzerland, Germany, Italy) and the USA.Brand Details
Founder
Werner Schlup
Brand Strategy
Market segment
Premium
Core business
Watches
Targets
Men, Women
Rado Latest News
Rado Launches New Store in Kuala Lumpur
Rado has opened its new boutique in Kuala Lumpur at the TRX Mall. The space will showcase the unique aesthetics of the brand along with its 'Master of Materials' experience.
Rado with UNTITLED ART
Rado is setting up its booth at the UNTITLED ART during the Miami Art Week.
Rado Launches Three New Pieces
Rado has released the True Square Thinline Les Couleurs Le Corbusier with the architect Le Corbusier's colour palette.
Rado as the Sponsor of Mubadala Citi DC Open
Rado signed a multiple-year sponsorship with the official sponsor and timekeeper of Mubadala Citi DC Open.
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