New Balance
Apparel / Bags / Shoes / Underwear & Lingerie
New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic product...
New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine. Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance. To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. We have maintained five manufacturing facilities in New England where we continue to rely on the skills and teamwork of our American workforce to produce a percentage of our athletic footwear. We have also remained strongly committed to a core set of company values that include integrity, teamwork and total customer satisfaction.Brand Details
Founder
William J. Riley
Brand Strategy
Market segment
Mass Market
Core business
Shoes
Targets
Men, Women, Kids
New Balance Latest News
New Balance Opens New Store in Edinburgh
St James Quarter of Edinburgh has added New Balance as its new line-up in its shopping district.
New Balance with Jordyn Huitema
New Balance has appointed Jordyn Huitema, a soccer player from Canada, as its newest brand ambassador.
New Balance's Reconsidered
New Balance launched a reselling program named Reconsidered for the customers to give the brand's shoes in return for a voucher.
New Balance to Double Up Production
With its factory expansion in Skowhegan, New Balance is setting goals to add 200 jobs and double the production capabilities.
New Balance Financial Report 2023
Last fiscal year ended on December 31, 2022
