Mido
Watches
Mr. Georges Schaeren, an experienced and ingenious Swiss watchmaker, founded MIDO G. Schaeren & Co. From the start, the name MIDO - from Spanish «Yo mido» (i.e. «I measure») - became synonymous wi...
Mr. Georges Schaeren, an experienced and ingenious Swiss watchmaker, founded MIDO G. Schaeren & Co. From the start, the name MIDO - from Spanish «Yo mido» (i.e. «I measure») - became synonymous with technical innovation and timeless designs. In the 1920s, Mido produced a wide range of art-deco styled models as well as watches in unique and innovative shapes, such as jewellery items, or sport accessories. For the watchmaker Mido, the visionary architecture of a monument is synonymous with a mark of true design, just like the All Dial. The incomparable design of the All Dial is based on observation of one of the most famous artefacts of Roman history, the Coliseum. Designed according to the same ingenious concept, it is a beautiful evocation of this monument’s visionary architecture.Brand Details
Founder
Georges Schaeren
Brand Strategy
Market segment
Premium
Core business
Watches
Targets
Men, Women
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