Max Factor
Make-up / Nail Care
Max Factor is known worldwide as the make-up of make-up artists. We’ve set up our page on Facebook to keep you ahead of the latest trends and most importantly get your feedback on our latest pr...
Max Factor is known worldwide as the make-up of make-up artists. We’ve set up our page on Facebook to keep you ahead of the latest trends and most importantly get your feedback on our latest products and vodcasts. We create our make-up for you and want to find out what you think – the good, the bad, and most definitely, the beautiful! We’ll get back to your questions and feedback via our Facebook page on a regular basis. We believe that with the right products and make-up artistry skills, any woman can be glamorous. For Max Factor, make-up has always been a passion. Mr Max Factor was a Russian émigré who made a name for himself as Golden Hollywood's leading make-up artist. He created looks for some of the 20th century's biggest screen icons such as Ava Gardner, Jean Harlow and Marlene Dietrich. But his passion didn't stop with celebrities; Max Factor believed glamour should be within reach of all women. So he began making innovative products that everyday women could transform themselves with. He created the first mascara wand, the first foundation, and coined the term "make-up". This dedication to helping all women realise their glamour potential is something that endures at Max Factor today. Because glamour is not something you're born with, it's something you create.Brand Details
Founder
Maksymilian Faktorowicz
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
Max Factor Latest News
Coty Introduces Max Factor to India
Coty has unveiled Max Factor in India in collaboration with the retailer House of Beauty and its global ambassador Priyanka Chopra Jonas.
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