Fendi
Accessories / Active Wear / Apparel / Bags / Fragrance / Jewelry / Shoes / Swimwear
The house of FENDI was established in Rome in 1925 with the opening of the first FENDI boutique – a handbag shop and fur workshop. Soon winning international acclaim, FENDI emerged as a brand re...
The house of FENDI was established in Rome in 1925 with the opening of the first FENDI boutique – a handbag shop and fur workshop. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftmanship, innovation and style. Today FENDI is synonymous with tradition, experimentation and creativity.Brand Details
Founder
Edoardo Fendi
Designer
Maria Silvia Venturini
from
1994to
2020Karl Lagerfeld
from
1965to
February 2019Kim Jones, Artistic Director of women’s collections
from
September 2020to
PresentSilvia Venturini Fendi, Artistic Director of accessories and menswear collections
from
September 2020to
PresentBrand Strategy
Market segment
Premium
Core business
Bags
Targets
Men, Women, Kids
Fendi Latest News
Fendi Casa Enters Saudi Arabia
Fendi Casa eyes global expansion with the unveiling of its first boutique in Saudi Arabia in Riyadh with Dar Al Arkan Interiors.
Fendi and Red Wing for the SS25 Show
Fendi collaborates with Red Wing to create an interpreted version of the Classic Moc boot, displaying both of their styles, for this SS25 show.
Kate and Lila Moss in Latest Fendi Campaign
Fendi hires the mother-daughter pair Kate and Lila Moss for its newest Fendi Peekaboo Campaign.
Fendi x Chupa Chups
Fendi gave a surprise twist to its Fall 2024 show attendants by presenting a lollipop case that can be worn as a necklace or hooked-on bag made in collaboration with Chupa Chups.
Fendi Financial Report 2023
Last fiscal year ended on December 31, 2022
