Etro
Accessories / Apparel / Bags / Fragrance / Shoes
Etro is New Tradition, the sum of artisan know-how and creative experimentation. The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of...
Etro is New Tradition, the sum of artisan know-how and creative experimentation. The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways. In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become the Etro mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag and travel bag collection in Paisley jacquard fabric, which, thanks to its special resin finish, was to become a symbol of pure elegance. In 1986 Etro launched the home accessories and complements collection, thus consolidating the brand’s life style concept. The creation of the Etro Perfumes division in the late 1980s was a natural consequence and today the collection extends to 24 exclusive fragrances and a dedicated boutique.Brand Details
Founder
Gimmo Etro
Designer
Veronica and Kean Etro
from
1990to
2022Marco De Vincenzo
from
July 2022to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women, Kids
Etro Latest News
Etro Reveals Luxury Real Estate in Istanbul
Etro has launched a luxury real estate company in partnership with Rams Global, a real estate group, and luxury furniture capitalist Oniro in Istanbul.
Etro to Live-Stream Show on Apple Vision Pro
Etro is all set to broadcast its fashion show live via Apple Vision Pro headset for selected guests for the upcoming Milan show on September 18.
Etro and COTY Sign a New Contract
Etro and COTY have signed a new fragrance and home scent partnership to produce and distribute the latter's collections even beyond 2040.
L Catterton Begins Recapitalisation of Etro
L Catterton sets a €15 million capital injection for the brand, Etro, due to its losses in the 2022 financial report.
Etro Financial Report 2023
Last fiscal year ended on December 31, 2022
