Essie
Nail Care
For more than 30 years, essie has been an industry icon, trusted by beauty professionals, celebrities and even royalty – an American classic that allows women all over the world to express themselv...
For more than 30 years, essie has been an industry icon, trusted by beauty professionals, celebrities and even royalty – an American classic that allows women all over the world to express themselves and have fun with color and whimsical names. When it comes to the guaranteed professional, high-quality manicure standard, essie nail polish is the go-to brand. If you love nail polish as much as we do, be sure to share your latest looks with us! This Facebook page is as much your as it is ours. We encourage our fans to respect each other and this community. Stay tuned to our page for our latest colors and looks- we always let our fans know about specials and promotions first.Brand Details
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
Essie Latest News
Essie Unveils Nail Art Studio
Essie has opened a Nail Art Studio, professional jelly gloss, and special effect nail art available at $13. The studio will be debuting on TikTok Shop in the summer.
Essie and BaubleBar's 2020 collaboration
Essie and BaubleBar teamed up on a $20 beauty set that's sure to sell out.
The financial data for this brand is limited.
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