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NIKE, Inc.'s wholly-owned affiliates, reported as Other Businesses - Cole Haan, Converse, Inc., Hurley International, LLC, NIKE Golf, and Umbro, Ltd. - play a significant role in our future growth ...
NIKE, Inc.'s wholly-owned affiliates, reported as Other Businesses - Cole Haan, Converse, Inc., Hurley International, LLC, NIKE Golf, and Umbro, Ltd. - play a significant role in our future growth plans. At the end of fiscal 2011, NIKE, Inc.'s affiliate businesses contributed approximately $2.7 billion of the company's $20.9 billion in revenue. As part of our growth strategy, we continue to invest in opportunities that will generate the highest possible long-term returns. Converse, Inc., established in 1908 and based in North Andover, Massachusetts, has built a reputation as "America's Original Sports Company"™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through more than 50 company-owned retail locations. Converse realized $1.1 billion in reported revenue in fiscal 2011.Brand Details
Founder
Marquis Mills Converse
Designer
Chuck Taylor
from
1996to
PresentJack Purcell
Brand Strategy
Market segment
Mass Market
Core business
Shoes
Targets
Men, Women, Kids
Last fiscal year ended on May 31, 2023
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