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The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in Japan in 1973. Comme des Garçons became successful in Japan in the 1970s; a men's line was added in 1978. The ...
The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in Japan in 1973. Comme des Garçons became successful in Japan in the 1970s; a men's line was added in 1978. The year 1981 saw Comme des Garçons's debut show in Paris. It created a splash for its predominant use of black and distressed fabrics. Throughout the 1980s, Comme des Garçons's clothes often had the destroyed look. After the Paris debut, Comme des Garçons exhibited photographs by Peter Lindbergh at the Centre Georges Pompidou in Paris in 1986 consisting of . The year 2005 saw an exhibition in Shinjuku, Tokyo of Comme Des Garçons advertising and graphic designs.Brand Details
Founder
Rei Kawakubo
Designer
Rei Kawakubo
from
1969to
currentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
Last fiscal year ended on December 31, 2023
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