Certina
Watches
The CERTINA watch company was founded in 1888―125 years ago, in Grenchen, Switzerland, at the centre of an exceptional watchmaking heartland. Three main principles guided the company at its outset ...
The CERTINA watch company was founded in 1888―125 years ago, in Grenchen, Switzerland, at the centre of an exceptional watchmaking heartland. Three main principles guided the company at its outset and still do so today: reliability, precision and innovation. The world-renowned CERTINA brand name has stood the test of time, thanks to strong technical development, attractive sporty designs and faultless accuracy. It has participated in many truly daunting expeditions, deep under water or high up in the Himalayas, carving itself a very recognisable name and a distinct place in watchmaking history. The launch of the company's unique DS (Double Security) Concept in 1959 marked an important step forward, bringing an already rugged product to new levels of shock resistance. That expertise has been part of every CERTINA watch since those extreme and already very sporty days. For over five decades, the CERTINA brand name has been seen next to some of the most brilliant sports personalities, legendary names like Muhammad Ali, Mike Doohan, Colin McRae, Petter Solberg, Thomas Lüthi, Robert Kubica and Pedro de la Rosa. Sports fans the world over are of course familiar with the CERTINA name from Formula 1 and motorcycling racetracks. In 2005, the brand stood behind Thomas Lüthi as he seized the 125cc MotoGP World Championship. The same year, CERTINA also became an official partner of the Sauber F1 Team, known in those days under the name Sauber Petronas. The strong synergy was obvious between the precise, high-tech fields of Formula 1 and watchmaking, and so in 2006, CERTINA also signed on BMW Sauber F1 Team driver Robert Kubica, who remained brand ambassador until late 2009. In 2013, an exciting new partnership was announced, in which CERTINA now becomes Official Partner and Timekeeper for the FIA WRC World Rally Championship, another very popular branch of motor racing, perfectly suited to the brand's dynamic, upbeat image. CERTINA continues its long-term official partnership with Sauber F1 Team, as well as its ongoing commitment to sports in general, with brand ambassadors Ole Einar Bjørndalen, Norwegian star and most successful biathlete in sporting history, and Swiss stuntman Oliver Keller, famous in Hollywood circles for breathtaking stand-in work for top movie stars.Brand Details
Founder
Adolf Kurth
Brand Strategy
Market segment
Premium
Core business
Watches
Targets
Men, Women
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