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A French family dynasty founded by Frédéric Boucheron in 1858, the House of Boucheron always demonstrated its legendary excellence in high jewelry, jewelry and watchmaking. It seduced the more refi...
A French family dynasty founded by Frédéric Boucheron in 1858, the House of Boucheron always demonstrated its legendary excellence in high jewelry, jewelry and watchmaking. It seduced the more refined clientele like writers, artists, stars and princes and attracted them to the world's most precious creations. In 2007, Boucheron has been the first jeweller to launch its e-store in Europe.Brand Details
Founder
Frédéric Boucheron
Brand Strategy
Market segment
Luxury
Core business
Jewelry
Targets
Men, Women
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