Bobbi Brown
Accessories / Body Care / Fragrance / Make-up / Skin Care
Bobbi Brown is an internationally renowned beauty expert who revolutionized the makeup industry in 1991 with the launch of 10 lipsticks and her belief that “makeup is a way for a woman to look and ...
Bobbi Brown is an internationally renowned beauty expert who revolutionized the makeup industry in 1991 with the launch of 10 lipsticks and her belief that “makeup is a way for a woman to look and feel like herself, only prettier and more confident. Bobbi’s love affair with makeup started at an early age when she discovered her mother’s collection of cosmetics. This passion for beauty continued into Bobbi’s teens and led her to Emerson College in Boston, where she earned a degree in theatrical makeup. After graduating, Bobbi headed for New York City to fulfill her dream of working as a professional makeup artist. It wasn’t long before her talent and drive earned her coveted bookings with the industry’s top magazines, photographers, and models. Even as a successful makeup artist with access to countless products on the market, Bobbi found nearly all looked artificial, making it impossible to easily create beautiful, “no-makeup” looks. A chance meeting with a chemist at a magazine photo shoot changed everything. “I wanted to create a lipstick that didn’t smell, wasn’t dry or greasy, and looked like lips, only better,” she says. The chemist made the lipstick following Bobbi’s unprecedented specifications and the result was Brown Lip Color, a pinky-brown shade. Nine other brown-based lipstick shades followed soon after, and Bobbi’s set of lipsticks was complete. Bobbi debuted her lipsticks at Bergdorf Goodman in New York City – and it was clear that a beauty revolution was underway. Women instantly embraced her uniquely flattering makeup and realistic approach to beauty. Today, the company offers an impressive portfolio, including makeup, skincare, brushes, accessories, fragrances, and books – all inspired by Bobbi’s belief of bringing out the best in each woman. Bobbi attributes her success to a philosophy that permeates both her business and her life: achieving and maintaining balance, cultivating a positive outlook, and being who you are.Brand Details
Founder
Bobbi Brown
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
Bobbi Brown Latest News
Bobbi Brown's New Take on Eye Shadows
Bobbi Brown released a new eyeshadow with 10 shades and an upgraded formula that can last 24 hours.
Bobbi Brown's Advent Calendar
Bobbi Brown has dropped its 12 Days of Glow Advent Calendar at £195 prior to the holiday.
Bobbi Brown's Pretty Powerful
For the sixth time, Bobbi Brown has unveiled a Pretty Powerful campaign supporting Smart UK that supports women to get into work.
Bobbi Brown's Golden Glamour Collection
Bobbi Brown unveils an exclusive Golden Glamour collection dedicated to party looks. It includes lipsticks, eye shadow, and highlighter.
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