Biotherm
Body Care / Man Care / Skin Care / Toiletries
Biotherm is a French brand founded in 1952. Specializing in the conception and manufacture of skincare products, biological research is central to the brand’s approach. All Biotherm products contai...
Biotherm is a French brand founded in 1952. Specializing in the conception and manufacture of skincare products, biological research is central to the brand’s approach. All Biotherm products contain thermal plankton, a micro-organism found in the hot springs of the Pyrenees Mountains. Thermal plankton is now reproduced via bio-fermentation and has the capacity to stimulate the skin’s natural defenses. Biotherm creates skincare, face care and body care products for both women and men. Biotherm biologists provide solutions to meet the needs of all skin types. All products are tested on sensitive skin, and certain product textures have been developed specifically for Asian skin.Brand Details
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Men, Women
Biotherm Latest News
Biotherm Summer Sailing Campaign
L’Oréal Travel Retail, in collaboration with Gebr Heinemann, has launched the Biotherm Summer Sailing Campaign for shopping travelers.
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