Bershka
Accessories / Apparel / Bags / Denim / Shoes / Underwear & Lingerie
Bershka was created in 1998 as a new brand of the Spanish group Inditex, with a new retail format that responds to the demands of a sector of young people who are interested in and highly aware of ...
Bershka was created in 1998 as a new brand of the Spanish group Inditex, with a new retail format that responds to the demands of a sector of young people who are interested in and highly aware of new trends. Bershka presents itself as a reference point for fashion targeting this increasingly demanding public and, in just 2 years, has consolidated its brand image in 100 shops. Today, 13 years on, the chain has over 750 shops in more than 54 countries, with sales representing 10% of the total revenue of the group. Bershka has a sales area of over 260,000 square meters. The company's business encompasses the design, manufacture, distribution and sale of fashion in the shops.|In order to always have the latest trends at the shop; Bershka uses its flexible business model to adapt to any changes occurring during the seasons, responding to them by bringing new products to the shops within the shortest possible time. The models for each season are developed entirely by their creative teams, who take as their main source of inspiration the fashion trends prevailing in the market, through information received from the shops, as well as the customers themselves. The Bershka design team consists of more than 60 professionals who are continuously assessing the needs, desires and demands of consumers, and offering more than 4,000 different products in their shops each year.Brand Details
Founder
Rosalía Mera
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
Bershka Latest News
Bershka Launches its New Women's Line
As a part of its rebranding initiative which commenced in 2023, Bershka has released its newly refined women's collection, that showcases a sophisticated aesthetic and high-end look.
Bershka Restarts its Sales at the Madrid Store
Bershka has launched its refurbished version of the flagship store at 25, Gran Vía in Madrid, Spain.
Bershka with NTS Radio
Bershka has commissioned NTS Radio to work on curating music as a part of its in-store experience.
Ukrainian Foreign Affairs Ministry Confirms Bershka's Return
Ukrainian Foreign Affairs Ministry has finally given the green light for brands such as Bershka, Zara, Massimo Dutti, and Pull&Bear to enter Ukraine again.
Bershka Financial Report 2023
Last fiscal year ended on January 31, 2024
