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A|X Armani Exchange was launched in 1991 in the U.S. The label created by Giorgio Armani is known for its provocative ad campaigns and popularity among young Hollywood pop culture. Armani Excha...
A|X Armani Exchange was launched in 1991 in the U.S. The label created by Giorgio Armani is known for its provocative ad campaigns and popularity among young Hollywood pop culture. Armani Exchange designs, manufactures, distributes, and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewelry, and music. It is inspired by street-chic culture and fashionable dance music. Considered the most accessible Armani brand, Armani Exchange is moderately priced in the general market, with average prices under $100. Armani Exchange products are available exclusively in 208 stores in 26 countries and on the brand's website.Brand Details
Founder
Sergio Galeotti
Designer
Patrick Robinson
from
2013to
2014Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
Last fiscal year ended on December 31, 2012
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