Adidas
Accessories / Active Wear / Apparel / Bags / Fragrance / Jewelry / Shoes / Swimwear / Underwear & Lingerie
The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. It is committed to continuously strengthening i...
The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. It is committed to continuously strengthening its brands and products to improve its competitive position. It is innovation and design leader which seeks to help athletes of all skill levels achieve peak performance with every product it brings to market. It is consumer focused and therefore it continuously improves the quality, look, feel and image of its products and its organisational structures to match and exceed consumer expectations and to provide them with the highest value. Adidas is a global organisation that is socially and environmentally responsible, that embraces creativity and diversity and is financially rewarding for its employees and shareholders. It is dedicated to consistently delivering outstanding financial results.Brand Details
Founder
Adolf Dassler
Designer
Dirk Schönberger (Adidas Style)
from
2010to
PresentPaul Mittleman (Adidas Originals)
from
2011to
PresentJames Carnes (Adidas Sport)
from
1995to
PresentBrand Strategy
Market segment
Mass Market
Core business
Active Wear
Targets
Men, Women, Kids
Adidas Latest News
Daniel Patrick roped in by Adidas for a capsule
Baseball player Daniel Patrick has been roped in by Adidas for a capsule baseball collection.
Adidas Originals X Ivy Park
Adidas Originals X Ivy Park is a genderless collection inspired by the resilience of nature, developed in collaboration with Ivy Park, the label by pop superstar Beyoncé.
Adidas x MrBailey
Adidas x MrBailey collab to ignite the start of an ongoing partnership that will see the innovative designer reimagine the Trefoil’s futuristic Ozworld family of silhouettes.
Adidas launches comfort-focused ready-to-wear capsule
Adidas launches comfort-focused ready-to-wear capsule, as consumers continue to adapt sportswear for their everyday lives.
Adidas Financial Report 2023
Last fiscal year ended on December 31, 2023
